Ideas into products
From strategy and UX to AI systems, prototypes, partnerships and launch.
I build digital products and AI experiences for real people and real contexts. I work across the boundaries that traditionally separate product, research, design, technology and commercial strategy.
Based in Portugal.
Open to senior product, AI and innovation opportunities in London and the UK.
Independent ventures
Two ventures I’m building independently, across strategy, design, development and communication.
Your health. In your words. Pinkly is being built to help women understand and manage their health and wellbeing through conversation, across life stages — bringing together useful explanations, an organised health history and practical next steps.
Explore the communication work →
A platform helping independent artists discover relevant opportunities, understand eligibility and move their practice forward.
Visit Collectiv ↗Collaborative work
Work shaped with others, bringing together product direction, design and implementation.
IOLLO · Collaborative development
I work across product direction, user journeys, interface design, brand, voice, and front-end and backend development.
See the communication work →Applied innovation
Product systems and digital-service prototypes.
Working prototype / pilot
A governed multi-model AI workspace for teams, with routing, budgets and usage controls.
Digital-service prototype
A productised website service exploring a clear, repeatable experience for small-business clients.
Branding & communication
Identity, editorial content and motion for Pinkly Health, Collectiv and IOLLO.
Pinkly Health · Brand & video
Brand voice, visual direction and a short introduction built around the experience of midlife. Earlier film created under the VERA name, with an AI presenter and on-screen captions.
Watch the earlier film ↗
Collectiv · Social & editorial
Editorial concepts and visual storytelling around artists, creative work and community, with a focus on recognising art as a profession.
Collectiv on Instagram ↗IOLLO · Voice & introduction
IOLLO introduces himself in this short welcome video, bringing the character, voice and tone of the product together.
Open the film ↗Operating approach
I move between the disciplines needed to make a new product coherent.
Identify real problems and emerging possibilities.
Define the user, value, boundaries and what to build.
Turn complex systems into understandable journeys.
Make the idea tangible enough to test and discuss.
Create the identity, content and community around the product.
Separate assumptions from evidence and decide what comes next.
Product Lab
Selected prototypes and visual product concepts—not a list of attempted startups.
A location-based cultural treasure hunt through routes, stories and observation challenges.
Visual product concept
A gamified discipline and development concept combining work, fitness and accountability.
Visual product concept
A humane routine planner with normal, light and minimum-day modes.
Visual product concept
A second-screen participation model for live television and digital audiences.
Corporate innovation prototype
A national discovery, voting, passport and achievement experience.
Functional visual prototype
An internal reconciliation experiment with human-review rules and operational memory.
Working prototype
A retail-health experience exploring daily check-ins and insights, with product suggestions kept separate from health guidance.
Independent concept · Illustrative dataArtistic practice
Alongside my product work, I work with analogue photography and alternative photographic processes.
Featured project · Analogue photography
A study of light, shadow and inner contradiction. Inspired by Jung’s idea of the shadow and Caravaggio’s use of light, I created a series of twelve candlelit portraits exploring archetypes and the parts of ourselves we conceal.
Professional history
More than two decades working where technology, human behaviour, communication and business meet.
Download CV (PDF) ↓Early internet
Interactive media and digital platforms
SIC Online · Universia
Interactive media · Artistic & Creative Director at Universia (2002–2007)
Digital transformation
Marketing, services and customer acquisition
Webaround
Product development, ventures and growth
AI-native products
IOLLO, Pinkly Health, Collectiv, LigaWeb and Nodus
Open to possibilities
AI & product development. Digital strategy.
Marketing & communication.
Open to roles, consulting, partnerships and creative collaborations.
Claudia Gerardo