Claudia Gerardo Product / AI / Innovation
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Independent builder · Product / AI / Design

From an idea to the whole product.

I’m building Pinkly Health — a new way for women to make sense of their health through conversation.

As a solo founder, I use AI tools to work across research, product direction, design, front-end and backend development, agent behaviour and voice. Pinkly brings that work together; Collectiv and IOLLO extend it into creative careers and personal agents.

Based in Portugal.
Open to senior product, AI and innovation opportunities in London and the UK.

Explore Pinkly Health Collectiv & IOLLO
Pinkly Health home design Pinkly Health conversation design with fictional example Pinkly Health check-in design
Pinkly Health · Your health. In your words.
Interface concepts · Product in development

Featured venture · Solo founder · In development

Pinkly Health

Your health. In your words.

Visit pinkly.health ↗

One conversation.
A clearer health story.

Women’s health information is scattered across symptoms, appointments, results and everyday experiences. I’m building Pinkly to help bring it together — starting with what each woman wants to talk about.

The vision spans health and wellbeing across life stages. She doesn’t need a diagnosis, a known cause or a programme selected before she can begin.

What I’m doing

I’m building Pinkly independently, with AI tools. I define the product, shape the research and data model, design the experience and brand, and work on the front end, backend, agent logic, voice and testing. AI tools help me research, code, prototype and iterate; I make the decisions and connect the work into one product.

The layers I’m building

From the conversation a woman experiences to the systems that support it.

  1. 01

    Product & experience

    Conversation-led journeys, useful visual summaries and accessible text controls. I’m designing how someone moves from “something feels off” to understanding her information and knowing what to ask next.

  2. 02

    Evidence & Claude Science

    I use Claude Science to build a source-linked evidence library: organising research, synthesising findings and making uncertainty visible. The current library covers menopause symptoms; expansion to the broader Pinkly scope is planned. Clinical review is still pending.

  3. 03

    Health records & data

    I’m shaping how conversations, symptoms, medications, exams and results become a useful history over time — with sources, corrections and clear distinctions between what was reported and what was inferred.

  4. 04

    The agentic layer

    I’m developing Pinkly’s behaviour on a Hermes-based runtime: connecting context, memory and tools so it can retrieve information, organise records and support follow-up. The next stage extends its planning and scheduling around each woman’s needs.

  5. 05

    Voice & conversation

    I’m working on how Pinkly listens, speaks and takes turns — from transcription and spoken responses to tone, interruption and a clear route back to text. Voice prototypes are part of the build; device testing is ongoing.

  6. 06

    The research layer

    Separate from personal support, I’m designing an optional, opt-in path for future women’s health research. It explores structured data, controlled access and agent-assisted analysis with human review. This is a proposed research architecture, not an active study.

  7. 07

    Practitioner & coach experiences

    I’m prototyping how women could share selected information with clinicians or non-clinical coaches: preparing for appointments, reviewing history and continuing support. Each woman controls what she shares; the professional workspaces are design prototypes.

  8. 08

    Brand, build & evaluation

    I connect the identity, language and communication with the interfaces and implementation. I use fictional journeys to test conversation, records and failure cases, then take what I learn back into the product and code.

One connected experience

Across the touchpoints.

  • Web app
  • Text & voice
  • WhatsApp integration
  • Health history & reports
  • Reminders & follow-up
  • Practitioner workspace
  • Coach workspace

A mix of working development, prototypes and planned capabilities. Pinkly is in development; the wider product vision and research architecture are not a released or clinically validated service.

Also building

Collectiv & IOLLO

Two further directions for my work: supporting creative careers and shaping a personal AI agent.

Collectiv platform homepage featuring artists and artworks
Creative careersIndependent founder · In development

Collectiv

I’m building Collectiv with AI tools to help artists create sustainable careers beyond traditional art-world circuits that too often overlook their needs and circumstances.

At its heart is an AI agent designed to proactively find relevant residencies, open calls, grants and other opportunities, help artists understand what fits their practice, and support them in preparing applications.

I work across strategy, research, agent behaviour, design, development, brand and communication — with artists’ needs at the centre.

  • Proactive AI agent
  • Opportunity discovery
  • Application support
Visit Collectiv ↗
IOLLO interface concepts showing conversation, content and tasks
Personal AI agentCollaborative development

IOLLO

In an age of AI and agents, what does it mean to be a truly useful personal agent?

IOLLO explores this question by looking beyond technology, tools and features to the person using them: understanding their context, keeping track of what matters, and helping turn intentions into action. The aim is a continuous experience across conversation, voice and tasks that fits into everyday life.

I work across product direction, user journeys, interface design, brand, voice, and front-end and backend development.

  • Product & UX
  • Front end & backend
  • Voice
See the communication work →

Applied innovation

Working prototypes

Product systems and digital-service prototypes.

Nodus interface concept showing a prompt workspace, model routing and an illustrative team budget

Working prototype / pilot

Nodus

A governed multi-model AI workspace for teams, with routing, budgets and usage controls.

LigaWeb website service interface

Digital-service prototype

LigaWeb

A productised website service exploring a clear, repeatable experience for small-business clients.

Branding & communication

Giving products a voice.

Identity, editorial content and motion for Pinkly Health, Collectiv and IOLLO.

Pinkly Health · Brand & video

A human introduction.

Brand voice, visual direction and a short introduction built around the experience of midlife. Earlier film created under the VERA name, with an AI presenter and on-screen captions.

Watch the earlier film ↗
Collectiv campaign: Being an artist is a profession. Let’s treat it like one.

Collectiv · Social & editorial

Art as a conversation.

Editorial concepts and visual storytelling around artists, creative work and community, with a focus on recognising art as a profession.

Collectiv on Instagram ↗

IOLLO · Voice & introduction

Meet IOLLO.

IOLLO introduces himself in this short welcome video, bringing the character, voice and tone of the product together.

Open the film ↗

Operating approach

How I work

I move between the disciplines needed to make a new product coherent.

  1. 01

    Opportunity

    Identify real problems and emerging possibilities.

  2. 02

    Product strategy

    Define the user, value, boundaries and what to build.

  3. 03

    Experience design

    Turn complex systems into understandable journeys.

  4. 04

    Prototype

    Make the idea tangible enough to test and discuss.

  5. 05

    Brand & audience

    Create the identity, content and community around the product.

  6. 06

    Validation

    Separate assumptions from evidence and decide what comes next.

Product Lab

Ideas made tangible

Selected prototypes and visual product concepts—not a list of attempted startups.

Lisbon Walker cultural treasure-hunt screens

Lisbon Walker

A location-based cultural treasure hunt through routes, stories and observation challenges.

Visual product concept
MAXX gamified productivity screens

MAXX

A gamified discipline and development concept combining work, fitness and accountability.

Visual product concept
Rhythm personal-routine mobile interface

Rhythm

A humane routine planner with normal, light and minimum-day modes.

Visual product concept
Vibe live match companion prototype

Vibe

A second-screen participation model for live television and digital audiences.

Corporate innovation prototype
7 Maravilhas discovery and voting product system

7 Maravilhas

A national discovery, voting, passport and achievement experience.

Functional visual prototype
Ledger accountancy automation interface

Accountancy AI

An internal reconciliation experiment with human-review rules and operational memory.

Working prototype
Unbranded retail-health interface concept with illustrative check-ins, insights and product suggestions

Retail Health

A retail-health experience exploring daily check-ins and insights, with product suggestions kept separate from health guidance.

Independent concept · Illustrative data

Artistic practice

A photographic practice.

Alongside my product work, I work with analogue photography and alternative photographic processes.

Featured project · Analogue photography

Hintergedanke

A study of light, shadow and inner contradiction. Inspired by Jung’s idea of the shadow and Caravaggio’s use of light, I created a series of twelve candlelit portraits exploring archetypes and the parts of ourselves we conceal.

Candlelit portrait with eyes lowered and a candle held at the chest — from Hintergedanke
Candlelit portrait with green ivy across the mouth — from Hintergedanke
Candlelit portrait with autumn leaves covering the eyes — from Hintergedanke
Portrait behind a patterned veil in low, warm light — from Hintergedanke

Professional history

From the early internet to AI-native products.

More than two decades working where technology, human behaviour, communication and business meet.

Download CV (PDF) ↓

  1. Early internet

    Interactive media and digital platforms

  2. SIC Online · Universia

    Interactive media · Artistic & Creative Director at Universia (2002–2007)

  3. Digital transformation

    Marketing, services and customer acquisition

  4. Webaround

    Product development, ventures and growth

  5. AI-native products

    Pinkly Health, Collectiv, IOLLO, LigaWeb and Nodus

Open to possibilities

Good ideas start
with a conversation.

AI & product development. Digital strategy.
Marketing & communication.

Open to roles, consulting, partnerships and creative collaborations.

Claudia Gerardo

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